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ENTERTAINMENT

What is SKIMS, Kim Kardashian’s brand? Why is it only sold twice a year?

The instagram star’s clothing brand holds very few sales thought the second one of this year falls on Thanksgiving.

Update:
En una entrevista reciente, Kim Kardashian confesó que no está lista para tener otra relación y que no se ve con “absolutamente nadie” por el momento.
ALESSANDRO GAROFALOREUTERS

‘Keeping up with the Kardashians’ star Kim Kardashian has owned her SKIMS shopping brand since 2019. It was initially created to sell casual wear with the first stock selling out in ten minutes at $2 million profit.

The store rarely has sales, only twice a year in fact. The second one of 2022 is underway as it started on Wednesday, November 23, 2022 at 7 a.m. PT or 10 a.m. ET.

As the sales are bi-annual the next one can be expected to fall in May 2023 as the last one was held in that month of 2022.

SKIMS have a dedicated section on their website for those looking to pick up a sale this week.

Fortunately for shoppers, or unfortunately, the sales fall in the Thanksgiving/Black Friday period. Plenty of deals are supposedly on offer but there are a number of tactics stores use to convince shoppers they are getting a sale when they might not be.