SUPERBOWL LVIII
NFL Football vs FIFA Soccer: Which sport is more popular? Which makes more money?
Which sport is more popular, and where? Who makes more money? Here’s how the NFL’s Super Bowl and FIFA’s World Cup measure up against each other
The football vs soccer debate has lived for as long as one can remember.
The only place in the world where ‘football’ refers to American football is in the United States. As for the rest of the world, ‘football’ refers to what is known as ‘soccer.’
While these two sports have kind of shared a name forever, ‘football’ has found most of its popularity almost exclusively in the U.S. although American football is slowly generating an international fanbase via their overseas games and soccer is the number one sport in every other country in the world.
For many, the FIFA World Cup which is celebrated every four years is the biggest event in the world of soccer (or football) with the annual NFL Super Bowl being the dominant sporting event in the U.S. calendar with the final played in the month of February annually.
The NFL Super Bowl
The Super Bowl is the final game of the NFL season, or National Football League, which features the best team from each of the NFL’s two conferences, the NFC and the AFC.
The Super Bowl winning team receives the highly coveted Lombardi Trophy, while their coaches and players receive the famous Super Bowl rings and an additional paycheck.
There are eleven total games played to determine the champion of the year, between all the playoff games and the actual Super Bowl. Those include four Wild Card games, four Divisional Round games, two conference championship games and then the actual Super Bowl.
What Is the FIFA World Cup?
The World Cup, on the other hand, is an international soccer tournament that happens every four years between the senior men’s national teams of the members of FIFA; that is the sport’s governing body known as the Federation Internationale de Football Association.
The qualification process takes place over the three years earlier when the teams that qualify for the tournament phase (World Cup Finals) are determined.
The FIFA World Cup has 32 teams (including the host nation) competing in the tournament- usually the case- until a winner is finally named. The forthcoming 2026 World Cup which will be hosted in the US, Canada and Mexico will see the tournament host an expanded 48 team competition.
Since 1930, there have been 22 World Cup Tournaments. The most recent one was in 2022 in the Lusail Stadium in Lusail, Qatar, with Leo Messi’s Argentinian team defeating the defending champions France on penalties.
How many Super Bowls vs World Cups have taken place?
There have been more Super Bowls than World Cups, but only because they take place on a yearly basis vs every four years (the World Cups).
A total of 57 Super Bowls have taken place since the start of American Football, with the first one being played on January 15, 1967, at the Los Angeles Memorial Coliseum when the Green Bay Packers beat the Kansas City Chiefs 35-10.
The first World Cup played was much earlier, in 1930, at the Estadio Centenario in Montevideo, Uruguay, when Uruguay beat Argentina 4-2.
Since then, the only years where a World Cup tournament did not happen were in 1942 and 1946 due to World War II.
Super Bowl vs World Cup; who has more viewers?
Soccer (or football) fans have blind faith that there is nothing bigger than the World Cup in the whole universe, especially when it comes to viewers.
And they are right.
Let’s use the World Cup in 2014 as an example. The final game between Germany and Argentina, which took place in Brazil, drew more than a billion international viewers, with 695 million of them tuning in for at least 20 straight minutes.
Compare that to the most-watched Super Bowl, which took place in 2015 between the New England Patriots and the Seattle Seahawks, when 114.4 million U.S. viewers and 30-50 million internationally tuned in.
While the World Cup obviously gets more viewers, it is, again, not easy to compare the two events without multiplying the Super Bowl numbers by four. We can only imagine what the Super Bowl would be like if it were hosted every four years.
What about advertising revenue?
In the meantime, the American football event wins the ad category.
In this year’s Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles, Fox sold spots for a 30-second ad at an average of $6- 7 million.
Meanwhile, during the 2018 World Cup in Russia, Fox also held the TV rights and sold a 30-second ad slot for $434,707 on average.
What’s more popular – Super Bowl, or World Cup?
We’ve already established that the World Cup has a way bigger audience, and makes more money, which could partly be because it takes place once every four years and the audience is international.
The playoffs leading up to the Super Bowl and the event itself, however, attracts a massive audience on a yearly basis, and the recent efforts to bring the NFL to Europe and Mexico, has inevitably grown the sports’ international market.
Which players make more money?
The World Cup champions unarguably make more money than the Super Bowl winners, as FIFA is known to be one of- if not the most- powerful entities in the world with a total worth of $1.52 billion.
But it is important to keep in mind that the NFL has 53 players on its roster, while teams competing at the FIFA event having 23.
Now, let’s get back to that 2014 World Cup. When the Germans won the tournament, they received a total of $35 million in prize money, and each of their 23 players received $408,000. The German Football Association held on to $25 million of that amount.
When the Philadelphia Eagles won the Super Bowl in 2017, each of their 53 players earned $112,000, while the players of the losing team, the New England Patriots, each received half that amount- $56,000- for playing in the game.