This is the $740,000 watch worn by Tom Brady in his first Super Bowl as a commentator
Retired quarterback Tom Brady completed his look for his first Super Bowl as a commentator with a watch that sells for $740,000.

Super Bowl LIX had several viral moments on social media, from the boos and reaction of Taylor Swift to Kendrick Lamar’s halftime show and its references to Drake, as well as Tom Brady’s debut in his first Super Bowl as a broadcaster.For his big day, the former New England Patriots and Tampa Bay Buccaneers quarterback chose a sleek gray suit with a black tie for his Fox Sports debut. However, one accessory on his wrist truly caught the world’s attention.
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Brady was wearing a Jacob & Co Yellow Sapphire Caviar Tourbillon, a luxury timepiece encrusted with yellow sapphires and priced at $740,000. “The Caviar Tourbillon is completely covered in gems. They are not round, as brilliant-cut gems cannot completely fill any space. Jacob & Co. exclusively selected the baguette cut,” the brand states.
According to Jacob & Co., the case features 224 baguette-cut gemstones, while the crown contains 16 baguette-cut gems and one large rose-cut gemstone. Meanwhile, the watch dial is set with 130 baguette-cut gems. This is how the stunning timepiece looks.
Tom Brady is rocking a $740,000 Jacob & Co. watch to the #SuperBowlLIX 🔥🏉
— Complex Style (@ComplexStyle) February 10, 2025
The timepiece is a Jacob & Co. Caviar Tourbillon in yellow sapphires pic.twitter.com/RljSphSEV4
Tom Brady’s criticized debut as commentator: “It’s boring”.
This was Brady’s first time calling a Super Bowl, and while his watch dazzled many, his performance did not impress everyone. On social media, some users noted that the NFL star has improved significantly, but still isn’t quite there yet.
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Others described his commentary as “boring.” “Romo and Olsen are better. Brady got better as the season went on, but he’s still a bit of a dry color commentator,” one user wrote on X.
Several people also pointed out that Brady talked about himself too much during the broadcast. “Tom Brady calling an entire drive without mentioning himself or steering the conversation toward his career: Mission Impossible,” one user joked.
*This article was written in Spanish and translated with the help of AI.