What is TMRW Sports, the company founded by Tiger Woods and Rory McIlroy?
Woods and McIlroy will be joined in the new venture by NBC Sports producer Dick Ebersol and executive Mike McCarley.
Tiger Woods and Rory McIlroy announced on Tuesday they have founded “TMRW Sports”, a company concentrating on “technology-focused ventures that feature progressive approaches to sports, media and entertainment.”
The two golfers men will be joined in the new venture by legendary NBC Sports producer Dick Ebersol and executive Mike McCarley, who will oversee the execution of the firm’s vision.
“By joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience,” McIlroy said.
“In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible.”
Woods and McIlroy join forces
TMRW Sports is first formal business arrangement between Woods and McIlroy. It remains to be seen which areas of sports, media and entertainment the company will focus on.
Tiger and Rory have already made investments in golf entertainment companies. McIlroy’s “Symphony Ventures” investment portfolio includes a stake in Drive Shack’s “Puttery,” while Woods’ TGR Investments owns a stake in Popstroke.
“I am excited to work with TMRW Sports in bringing people more access to sports,” Woods said in a release announcing TMRW’s creation.
“So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love,” he added.