Logan Paul and KSI ink Prime sponsorship deal with FC Barcelona
Barcelona have announced a sponsorship deal with KSI and Logan Paul’s Prime to be their supplier of energy drinks for the next three seasons.

FC Barcelona have announced a new sponsorship agreement with the American company Prime, which will be the club’s official supplier of isotonic drinks for the next three seasons.
𝐏𝐑𝐈𝐌𝐄 𝐁𝐀𝐑𝐂̧𝐀 😏@primehydrate becomes the new Official Hydration Partner of FC Barcelona 🤝 #BarçaxPrime
— FC Barcelona (@FCBarcelona) July 1, 2023

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The company was founded in 2022 by the American Logan Paul (WWE professional wrestler, actor and influencer) and by the UK born KSI (rapper, boxer and YouTuber). Since then, Prime has expanded rapidly in the United States, United Kingdom and Europe, quickly becoming one of the emerging brands with the greatest potential in this sector.
New hydration partner of FC Barcelona 😮💨 pic.twitter.com/feFBPagT55
— Logan Paul (@LoganPaul) July 1, 2023
Upon concluding the deal with the LaLiga side, Logan Paul and KSI stated: “We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona.