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BARCELONA

Logan Paul and KSI ink Prime sponsorship deal with FC Barcelona

Barcelona have announced a sponsorship deal with KSI and Logan Paul’s Prime to be their supplier of energy drinks for the next three seasons.

Youtube personalities Logan Paul of the U.S. and rapper KSI of Britain, meet fans during a Prime soft drink promotional event in Copenhagen, Denmark, June 27, 2023.
RITZAU SCANPIXvia REUTERS

FC Barcelona have announced a new sponsorship agreement with the American company Prime, which will be the club’s official supplier of isotonic drinks for the next three seasons.

The company was founded in 2022 by the American Logan Paul (WWE professional wrestler, actor and influencer) and by the UK born KSI (rapper, boxer and YouTuber). Since then, Prime has expanded rapidly in the United States, United Kingdom and Europe, quickly becoming one of the emerging brands with the greatest potential in this sector.

Upon concluding the deal with the LaLiga side, Logan Paul and KSI stated: “We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona.