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What brands of clothing does each national team wear?

Most major sports equipment manufacturers also compete at the FIFA World Cup, but in their own specific, commercial, and advertising way.

DOHA, QATAR - NOVEMBER 27: A Japan football shirt is seen worn by a supporter during the FIFA World Cup Qatar 2022 Group E match between Japan and Costa Rica at Ahmad Bin Ali Stadium on November 27, 2022 in Doha, Qatar. (Photo by Alex Livesey - Danehouse/Getty Images)
Alex Livesey - DanehouseGetty

Nine different clothing brands sponsor the 32 nations competing in Qatar. Fans will see Adidas, Hummel, Kappa, Majid, Marathon, New Balance, Nike, One All Sports, and Puma kits.

Nike leads the 2022 World Cup kit battle with 13 teams wearing the swoosh sign on their chest, Adidas comes second with seven teams, while Puma has six national teams sporting the leaping cat on their shirts.

Puma’s most important team, Italy, are missing the 2022 World Cup.

Six brands with one team

Six brands have one team - Hummel (Denmark), Iranian brand Majid (Iran), Marathon (Ecuador), NewBalance (Costa Rica), One All Sports (Cameroon), and Kappa (Tunisia).

NikeQatar, Poland, Saudi Arabia, Brazil, France, Croatia, England, Netherlands, South Korea, Canada, Portugal, USA, Australia
AdidasGermany, Belgium, Spain, Argentina, Japan, Mexico, Wales
PumaSerbia, Switzerland, Uruguay, Ghana, Morocco, Senegal
New BalanceCosta Rica
One All SportsCameroon

The Cameroon shirt supplier afair

Despite the gossip linking them with their old and legendary supplier PUMA following the ending of their agreement with Le Coq Sportif, Cameroon have informed that they will sign a new three-year kit supply agreement with One All Sports.

The announcement that Cameroon was parting ways with Le Coq Sportif instantly got the rumor avalanche. PUMA was linked with a return to the Indomitable Lion setup as an enticing contender. However, those rumors have been denied after the Cameroon Football Federation (FECAFOOT) announced a deal with a relatively unknown manufacturer, One All Sports.