As the 2026 FIFA World Cup draws nearer, Adidas has offered a first look at its latest campaign, set to launch later this week. The German brand, the tournament’s official supplier among other major competitions, is continuing its push to promote the event that will capture the full attention of the soccer world from June 11 to July 19.

Messi, Yamal, Wirtz, Bellingham...

To do so, it has brought together a range of figures from the game, both active and retired. Among them are Lionel Messi, Lamine Yamal, Jude Bellingham, Ousmane Dembélé, Raphinha, Pedri, Florian Wirtz and Santiago Giménez, along with women’s soccer stars such as American forward Trinity Rodman.

The campaign leans on a mix of established icons and emerging talent to reflect the global reach and generational appeal of the sport ahead of the tournament.

Bad Bunny and Chalamet join campaign

But it is not only elite players taking part. The campaign also features well-known soccer fans from the entertainment world, including actor Timothée Chalamet, known for Dune among other films, and music star Bad Bunny. By blending athletes with cultural figures, Adidas broadens the campaign’s scope beyond the field, tapping into the sport’s growing influence across global pop culture.

Get closer to the game! Whether you like your soccer of the European variety or that on this side of the pond, our AS USA app has it all. Dive into live coverage, expert insights, breaking news, exclusive videos, and more. Plus, stay updated on NFL, NBA and all other big sports stories as well as the latest in current affairs and entertainment. Download now for all-access coverage, right at your fingertips – anytime, anywhere.

And there’s more: check out our TikTok and Instagram reels for bite-sized visual takes on all the biggest soccer news and insights.