World Cup ‘Home of Soccer’ hubs to be established in LA, New York and Toronto
Less than 10 days remain before the biggest sporting event in the world gets underway as Mexico face South Africa.
FIFA and sports brand Adidas have confirmed details of their 2026 Home of Soccer hubs which are free spaces open to the public that will serve as the cultural home of soccer in North America throughout the forthcoming 2026 World Cup.
Located in New York, LA and Toronto, these spaces connect the biggest stage in world football with communities, cultures and the new generation of voices that are defining the future of the game, while offering fans and new viewers a free and accessible way to celebrate and watch the tournament this summer.
Other lower key hubs are planned for Atlanta, Monterrey, Houston and Mexico City.
Apart from open viewing spaces, 3vs3 pitches, beer garden, food trucks, Adidas retail outlets the LA space will host live concerts with performances by DJ Noodles and GRAMMY-winning global artist Peso Pluma.
Claim your FREE watch party tickets now! The @adidas Home of Soccer Kickoff Party will be filled with watch parties, visits from soccer legends, and an adicup 3v3 tournament.
— BMO Stadium (@BMOStadium) May 22, 2026
🔗 https://t.co/YtLEhpCDMk
🎤 The free Peso Pluma concert is ticketed separately and will be available… pic.twitter.com/Oez53utKJC
More details at Adidas US/Home of Soccer.
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