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REAL MADRID

Cristiano Ronaldo expands CR7 hotel chain in Lisbon

After the opening of the first CR7 hotel in Funchal, the Real Madrid player will open a second hotel in his home country - in the capital city, Lisbon. It will open on 16 August.

Update:
FUNCHAL, MADEIRA, PORTUGAL - JULY 22: Cristiano Ronaldo during the opening of the new 'Pestana CR7 Funchal' Hotel owned by Cristiano Ronaldo on July 22, 2016 in Funchal, Madeira, Portugal. (Photo by Octavio Passos/Getty Images)
Octavio PassosGetty Images

Cristiano Ronaldo to open a new hotel in Lisbon

After the opening of the first CR7 hotel in Madeira capital Funchal at the start of last month, Portugal's capital city, Lisbon will inaugurate a second hotel as part of the Cristiano Ronaldo brand on16 August.

State Secretary for Tourism Ana Mendes Godinho announced today that permission has been granted for the opening of Pestana CR7 Lisboa Hotel, which will be situated in the centrally-located Rua da Prata, close to Lisbon Bay. It will boast 82 rooms and one suite, with prices ranging from 250 to 1,250 euros (the latter for the suite).

The four-star hotel is aimed at the younger sector of the tourism market (the 18 to 34 age group) with  all of the latest digital gadgetry on offer for clients. The focus will be more on the public areas and ambience rather than the rooms themselves.

The brand is co-owned by Cristiano Ronaldo and president Pestana Group, Dionísio Pestana, but management is handled entirely by the hotel chain, who have 90 such establishments in 15 countries.