Barça second in global ranking via shirt sponsorship income
The Catalan side confirmed a new sponsorship deal with Japanese company Rakuten this morning at the Auditori 1899. <ul> <li> <a href="http://en.as.com/en/2017/04/19/football/1492593377_792203.html" title="Barcelona vs Juventus: live online Champions League 2016/17">Barcelona vs Juventus</a> </li> </ul>
[OFFICIAL] Rakuten will be Barça’s new main global sponsor beginning with the 2017/18 season https://t.co/hOL1IeFsPm #FCBRakuten pic.twitter.com/us00HJQpG7
— FC Barcelona (@FCBarcelona) November 16, 2016
Barcelona are set to generate a minimum income of 220 million euro plus possible bonuses (for LaLiga and Champions League wins) after the deal with Japanese electronic commerce and Internet company Rakuten was announced this morning by club president Josep Maria Bartomeu. The deal with Rakuten starts with the 2016/17 campaign and runs through to 2021.
Barça leap-frog to second
The financial aspects of the deal have not been made official by the Catalan club but are reportedly worth as much as €60 million per season if the club win La Liga and the Champions League, which would see the LaLiga giants leap from sixth position to second behind Manchester United's in the ranking of most lucrative kit sponsorship deals. The Red Devils €71m-a-season deal with Chevrolet tops the list. Barca's current Qatar Airways arrangement brings in €33.5m per season.
Top 10 kit sponsorship deals (in millions of €)
Manchester United: 71(Chevrolet)
Barça: 55 (plus variables): Rakuten
Chelsea: 55 (Yokohama Tyres)
Arsenal: 40 (Fly Emirates)
Bayern: 33 (Telekom)
Real Madrid: 32 (Fly Emirates)
PSG: 28 (Fly Emirates)
Manchester City: 27 (Etihad Airways)
Liverpool: 27 (Standard Chartered)
Tottenham: 21 (AIA)