Telefónica and Real Madrid combine
The story has since been officially confirmed by Real Madrid who will present the new sponsor to the media on Thursday 30 March at 13:30 local time. President of the club, Florentino Pérez, will unveil the details of the deal from the presidential box at the Santiago Bernabéu along with José Mª Álvarez-Pallete, the president of Telefónica, attended also by the first team squads of both the football and basketball teams.
Telefónica, a multi-billion-euro operation, already sponsors various other sports teams including basketball side Estudiantes and the Yamaha team in MotoGP.
Follow the coverage match of the week 29 of the Liga Santander between: Real Madrid-Alavés