París Saint-Germain (PSG) and the car manufacturer Renault announced on Thursday that they would be entering into an agreement for the upcoming three seasons.
French giants join forces
"It is a very similar agreement to that of Real Madrid and Audi, although, in this case, the cars will only be given out to technical staff and not to the players," explained sources.
Both companies have stated that they will work together on publicity campaigns of "great magnitude" both in France and on the wider international scale. The arrangement also includes a collaboration on digital platforms, where the football club has a combined following of over 60 million.
"We are eager to begin working together, starting this season, and to see our players featuring in Renault's famous 'French Touch' campaigns,” declared sponsorship director, Marc Armstrong,