MUSIC
This is the incredible amount of money Taylor Swift has earned in 2024 with her “Eras Tour” and new album
The singer-songwriter had her most profitable year yet with income from a sellout tour, movie, book and album which went 6x platinum in the US.
Taylor Swift brought her record-breaking Eras Tour to a close in Vancouver on Sunday. In total, more than 10 billion fans watched the sequin-clad songstress rip through her three-hour set over the course of the tour, which lasted the best part of two years - 149 sellout shows across five continents.
Swift kicked off the Eras Tour at State Farm Stadium in Glendale, Arizona on 17 March 2023 - the first of 66 shows last year. The tour resumed in 2024 with four dates in Tokyo in February and concluded last weekend with the last of 83 shows performed this year.
Eras Tour smashes several concert records
The Eras Tour broke all kinds of records - setting new, single-day attendance records at several venues such as Pittsburgh’s Acrisure Stadium, Allianz Parque in São Paulo, Anfield, Lumen Field and Murrayfield to name just a few.
It was also the highest-grossing concert tour by a solo artist, as well as the highest-grossing concert tour of all time.
With the tour now over, we can get some idea of the sheer magnitude of it and the impressive figures it has generated. Swift has sold an average of 72,500 tickets per show, with each ticket costing approximately $238.95 on average.
On Monday, it was reported that from start to finish, the Eras Tour grossed a total of $2,077,618,725. Then there are the other money-spinners from merchandising and related spin-off media.
The movie documenting the tour was also a huge financial success. Swift released the self-produced concert film on 13 October 2023 and since then it has taken in $261.7 million at the box office.
Book, movie and merch
The 256-page coffee-table Eras Tour book which hit Target stores on Black Friday (November 28), retailing at $39.99, sold 814,000 copies in its first two days.
Add in another $500 million or so in merchandise sales and you have a very lucrative year by anyone’s standards.
And let’s not forget Taylor’s album The Tortured Poets Department, released in April. It shot straight to number one in 28 countries worldwide and went 6x platinum in the United States, 3x platinum in New Zealand and 2x platinum in the United Kingdom.
Between downloads, streams and physical vinyl LPs, the album sold 2.474 million units and returned to the No.1 spot in Billboard’s album chart again this week thanks to the release of a new, deluxe Anthology box set, which has already shifted 405,000 album units in North America.
The Tortured Poets Department - The Anthology which was the most streamed album of 2024 on Spotify. With 26.6 billion global streams during 2024, that’s another $84.5 million for Taylor’s bank balance.
While it’s not possible to give an accurate total, that’s about as close as we can get to finding out how much Taylor Swift earned over the last 12 months - without any doubt one of the most successful years of her career.