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Content creators are saying goodbye to TikTok: This is the app they are all moving to, and it is also Chinese

With Tiktok on the precipice of being banned in the U.S., fans of the app are turning to a new alternative that promises even more with users surging.

Xiaohongshu

As the looming TikTok ban in the United States approaches, content creators are facing an uncertain future. With the Supreme Court potentially upholding a law banning the app by January 19, many TikTok users are scrambling to find alternative platforms.

Surprisingly, the app that’s gaining traction among these digital refugees is another Chinese-owned social media platform: Xiaohongshu, also known as Red Note or Little Red Book in English.

The platform, which has been taking the app store by storm, is named after the famous text written by former leader Mao Zedong, summising his beliefs on a range of topics that became famous during the Chinese Cultural Revolution.

The app, which boasted 300 million monthly active users at the end of 2023, is primarily known for its lifestyle content, combines aspects of instagram, X, and pinterest all in one package. Though most of the userbase is Chinese, leading to funny interactions with Americans, developers are said to be scrambling to translate the app to English fully.

English-language users have poked fun at the U.S. government’s decision to seek to ban Tiktok by declaring “Take my data!” on xiaohongshu, referencing the reasoning behind the bid to ban the former social media site.

Tiktok users furious as app staring down the barrel

Tiktok creators, many of which claim their living from the platfrom, have railed against the U.S. government, claiming their first amendment rights are being trampled with the ban. Creators like Emily Phillips emphasize the profound consequences of the ban, stating, “I’m losing my biggest source of income for what feels like no reason”.

The overarching sentiment is one of uncertainty, frustration, and a sense of powerlessness against a political decision that could dramatically alter their professional and social landscapes.

In the meantime, while some analysts suggest this migration might be a short-term reaction, others are watching closely to see if Xiaohongshu can harness this new user base effectively.

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