These are the 5 most valuable brands in the world in 2023: What is their value?

The data, insights and consulting company, Kantar BrandZ, has shared the ranking of the 100 most valuable brands in the world this 2023. Technology brands dominate the ranking, and Apple remained as the brand most valuable, followed by Google and Microsoft. In fourth place is Amazon and and the top five is completed by McDonald’s.

Here more details of the five most valuable brands in the world.

The value of the five most valuable brands in the world

Apple

For the second consecutive year, Apple is the most valuable brand, according to data from the Kantar BrandZ ranking, based on market capitalisation and the value given by consumers themselves.

Apple maintains its crown in 2023, with a brand value of more than $880 billion dollars. However, it saw its value fall since in the 2022 ranking, it was $947 billion.

Google

The company maintained second place in the ranking despite the fact that its value decreasing from $819 billion to $577 billion.

Microsoft

On the other hand, Microsoft took third place after Amazon’s fall to fourth place in the ranking. The company saw its value fall from $611 billion to $501 billion.

Amazon

For this year, Amazon fell to fourth position after its value fell from $705 billion to $468 billion.

McDonald's

The restaurant franchise is placed fifth in the ranking of the 100 most valuable brands of 2023. The company had a small drop in value, from $196 billion to $191 billion.

The top 10 of the most valuable brands of 2023 are completed by:

In the top 10, the only companies that saw their value increase were Louis Vuitton, by $400 million to $124.822 million, and Coca-Cola from $97 billion to $106 billion. On the other hand, the only non-US brands in the top 10 are China’s Tencent and France’s Louis Vuitton.