Los 40 USA
NewslettersSign in to commentAPP
spainSPAINchileCHILEcolombiaCOLOMBIAusaUSAmexicoMEXICOlatin usaLATIN USAamericaAMERICA


NCAA football: How much is Shedeur Sanders’ NIL deal worth? Colorado Buffaloes QB’s valuation

The NCAA ended a years-long crusade by student-athletes by allowing them to profit from their names, images, and likenesses starting in 2021.

Colorado Buffaloes quarterback Shedeur Sanders (2) is interviewed by media
Andrew WeversUSA TODAY Sports via Reuters Con

Coach Deion Sanders has been a game-changer for the University of Colorado football team. He led the team to a 3-0 record and a top 20 ranking, drawing attention from millions of nationwide viewers. Celebrities such as Lil Wayne, Offset, Dwayne “The Rock” Johnson, and NBA players Kyle Lowry and Kawhi Leonard attended last weekend’s game in Boulder against in-state rival Colorado State, which 9.3 million viewers watched.

Sanders’s impact on the team is called the “Prime effect.” His confidence, coaching skills, and inspirational quotes contributed to the team’s success. Three of Colorado’s top NIL earners this season are Sanders’ sons, Shedeur and Shilo, and Travis Hunter. All three players transferred from an HBCU, Jackson State, to Colorado last season.

Shedeur Sanders, a junior quarterback, has become a star player with his impressive performance on the field. He threw for 510 yards and four touchdowns in Colorado’s season-opening game against No. 17-ranked Texas Christian and has since thrown six more touchdown passes in two further victories. With over 2 million followers on social media, he has already signed several deals with big brands, including Oikos, Gatorade, and Mercedes-Benz. According to On3, Shedeur Sanders’ NIL deals are valued at $5.1 million, making him the sixth most valuable player in college football. He is believed to make up to $10 million in NIL deals in the future, which is more than three times the average NFL player’s salary.

Shedeur Sanders’ net worth

Sanders currently has a net worth estimated between $2 million and $3 million. The quarterback has acquired a significant part of his wealth through his multiple NIL deals in college football. However, it’s still far behind Deion Sanders’ staggering net worth of $50 million.

The connection with his father on and off the field has proven highly advantageous. It has opened numerous opportunities for him to establish partnerships and secure sponsorships with major brands. The relationship is also smoothly moving toward the NFL.

College sports with the most NIL deals are football, men’s basketball, women’s basketball, and women’s volleyball, in that order, according to Opendorse.

NIL money, that’s a real part of college football now,” former University of Colorado and NFL football player Tyler Polumbus commented for CBS briefly after Sanders took the coaching job at Colorado. “I never thought that Colorado would be able to live in that world and compete in that world, but with Deion Sanders it becomes a whole new land of opportunity.