The incredible price of Super Bowl 2025 commercials: Here’s how much brands are paying for a 30-second TV ad
Every year the price of a Super Bowl advert seems to increase and the 2025 edition is no different.
The Super Bowl is the highest-rated televisual event in the United States and it represents the No. 1 piece of advertising real estate for brands across the country.
Every year it seems like the price of a Super Bowl commercial is on the rise, and that’s pretty much true. Last year’s game saw broadcasters charge $7 million for 30 seconds of ad time and it’s increased for 2025.
CNN report that the Fox has sold at least ten 30-second Super Bowl commercial slots for upwards of $8 million each. That’s about $266,000 for a single second of airtime. The likes of Pepsi, Anheuser-Busch InBev, Squarespace, and Stellantis have all been confirmed as Super Bowl advertisers.
Last year’s Super Bowl was the most-watched telecast in history with an average of 123.4 million viewers across TV and streaming platform. That figure can be put down, in part, to a surge in interest from non-NFL fans due to the relationship between Chiefs' star Travis Kelce and Taylor Swift.
interestingly, Fox originally sought around $7 million for 2025 adverts but was able to up the price due to the demand. It has even withstood the growing pressures on the television industry in general and some more localised concerns that forced some potential commercial partners to pull out.
State Farm Insurance, for example, has stepped back from their decision to advertise due to the fall-out from the California wildfires. Their ads will instead be shown in other, less prestigious timeslots.
Super Bowl Sunday is the Holy Grail of television advertising and with good reason. It offers an enormous audience and the commercials themselves have become a part of the entertainment, which big-name actors, singers and athletes starring in the clips.
The ads have become so much of a part of the show that a recent Ipsos study found that 78% of Super Bowl viewers watch the ads. Incredibly, 11% of those asked revealed that the commercials are their main reason for watching the event. It’s a rare opportunity for brands, but one that doesn’t come cheap.
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