Cristiano Ronaldo to make appearance at WWE Crown Jewel in Saudi Arabia?
Recently bought by UFC owners Endeavor, WWE is out to bolster the profile of its wrestling event by paying Ronaldo to be a big-name guest.
World Wrestling Entertainment (WWE) is working to secure an appearance by soccer great Cristiano Ronaldo at the upcoming WWE show Crown Jewel.
WWE set for Saudi date later this year
The company wants the five-time Ballon d’Or winner to be a superstar guest at the wrestling event, which is slated to take place in Saudi Arabia in November.
Ronaldo, 38, currently plays for Saudi Pro League club Al Nassr, where he signed a two-and-a-half-year contract worth a reported $215m a season in December 2022.
New WWE owners out to harness CR7 star power
In April this year, WWE was bought by UFC owners Endeavor, who now appear keen to boost Crown Jewel’s profile and potential revenue by having Ronaldo at the event - in exchange, of course, for a large appearance fee.
Crown Jewel 2023 the latest Saudi WWE show
WWE has held four previous Crown Jewel events in Saudi Arabia since 2018, as well as a number of other shows. In May, the city of Jeddah was the venue for the 2023 edition of the event Night of Champions.