The 2026 FIFA World Cup kicks off next week and one of the great traditions when watching a game is enjoying a liquid refreshment accompanied by the ‘king of the snack’.... the potato chip.

Lay’s have recently launched a new range of flavors inspired by gastronomic delights from five of the five participating nations.

Spain: Cured Cheese flavour:

Inspired by one of the great classics of Spanish cuisine, the Cured Cheese flavour captures the intense and nuanced character of cured cheese. A deep, balanced flavour that pays tribute to the Spanish cheese-making tradition and turns every bite into a celebration of the most authentic flavour.

Portugal: Roasted Chorizo Flavour:

This flavor is inspired by the iconic Portuguese roasted chorizo, combining smoky and spicy notes. A recipe that evokes the flavour of the embers and the traditional cuisine of Portugal, designed for those seeking an intense experience full of character.

England: English-Style Bangers & Mash:

A nod to one of the UK’s most iconic dishes. Bangers & Mash recreates the comforting flavour of sausages served with mashed potato, with subtle, spicy undertones. A surprising flavour that turns a British classic into an irresistible snack.

Argentina: Argentine-Style Asado:

Inspired by the culture of the Argentine asado, Ruffles Asado offers an intense barbecue flavour. Its characteristic wavy cut enhances the flavour experience, creating a robust snack full of character, designed for lovers of bold flavours.

Mexico: Mexican-Style Taco-Flavoured Doritos:

Taco-flavoured Doritos bring the vibrant spirit of Mexican cuisine to a snack bursting with flavour. A blend of notes of garlic, parsley, paprika, cumin and coriander, with a hint of citrus, evokes the taste of a traditional taco, resulting in a bold and crunchy experience that stays true to the unmistakable spirit of Doritos.

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