How much did Beyoncé get paid for performing at halftime at the Ravens vs Texans Christmas game?
The 43-year-old delivered a special half-time show as part of the Netflix NFL Christmas Day package.
This year sees NFL games taking place on Christmas Day as Netflix secured a deal to exclusively broadcast two festive fixtures as the Kansas City Chiefs take on the Pittsburgh Steelers and later the Baltimore Ravens will face the Houston Texans.
The games have captured the imagination of many with the broadcast commencing with a special rendition from the Christmas Queen of the 20th century as Mariah Carey performed a specially recorded version of ‘All I Want for Christmas is You’.
Half-time in the second game will include one of the biggest names in music as Beyonce takes centre stage at the NRG Stadium in Houston.
A Cowboy Carter Christmas. HOUSTON, TEXAS 12.25 pic.twitter.com/AtBhqfuimt
— BEYONCÉ (@Beyonce) December 11, 2024
Half-time set
Beyoncé gave nothing away pre-game about her halftime performance but as expected, much of the repertoire hailed from her latest release, Cowboy Carter including “16 Carriages”, “Blackbird”, “Jolene”, “Texas Hold ‘Em” and “Riverdance”. Post Malone was also a special guest showcasing on “Leviis’ Jeans”. The album which saw a bold move into country music, has been a hit with fans and critics alike.
Beyonce and Netflix’s pockets deepen
Back in 2019, the Houston native penned a deal with Netflix worth a reported $60 million for a series of projects which included the release of her documentary film, Homecoming, which featured her electronic Coachella performance in 2018.
Business insiders also claim that the singer is set to be paid $20M specifically for this NFL half-time show in Texas.
Analysts estimate that the two NFL Christmas Day games could generate $150 million in advertising revenue, effectively covering Netflix’s $150 million investment in the broadcast rights.
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