What is the Erling Haaland viral challenge that women are doing on social media?

Women are comparing themselves to Erling Haaland, but not because of his goals. Instead, a new viral social media trend has taken off, with thousands of women joking that they bear an uncanny resemblance to the Manchester City and Norway striker.

The challenge is simple: recreate Haaland’s most recognizable facial expressions, poses and goal celebrations, then place them side by side with photos or videos of the forward. The punchline is the supposedly striking resemblance, with many clips leaning into the joke through exaggerated editing and deadpan reactions.

The trend has exploded across TikTok and Instagram, where millions of users have watched and shared the videos. Some creators focus on Haaland’s long blond hair, sharp facial features and intense game-day expressions, while others imitate his famous meditation celebration after scoring.

Like many viral challenges, the appeal lies in its simplicity. Anyone can take part using existing photos or a quick recording, and the format has encouraged thousands of people to put their own spin on the joke. Many of the most popular videos feature friends and family joining in, comparing different “Haaland lookalikes.”

It is the latest reminder that Haaland’s influence extends well beyond soccer. Whether he’s breaking scoring records, starring in commercials or unintentionally becoming the subject of internet memes, the Norwegian striker continues to be one of the sport’s most recognizable figures – even when he isn’t on the field.

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